• Writer | Producer | Luxury and Travel Expert | Digital Stategist



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    Shontel Horne

    Whether through copywriting and long-form editorial, inspiring and original video concepts, or engaging digital and social media strategies, my robust multi-platform experience has made me a leading voice in new media for more than a decade.


    Having worked with entertainment companies (Turner Classic Movies, FOX, USA Network, CNBC, OWN: The Oprah Winfrey Network), global CPG brands (L'Oréal Group, Kraft Foods, Caesarstone), and alongside celebrities and influencers, I have developed a unique approach to branded and editorial content that is always ahead of the trends.


    Throughout my career, I have been committed to exploring how the luxury and travel industry relate to Black and multicultural consumers and entrepreneurs while providing tools and opportunities to make these industries inclusive and equitable.


    As a wine enthusiast, I hold a Level II Certification from the Wine & Spirit Education Trust and I am pursuing my Level III Certification courtesy of a scholarship from the Napa Valley Wine Academy and the Association of African American Vintners. In 2021, my interest in wine education inspired me to launch my first business, VINOTES Wine Tasting Notebooks.

  • Editorial Work

    As a writer and editor, I have written hundreds of articles about entertainment, art, food, fashion, interior design, bridal, business, and technology for regional and national outlets.

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    Regional Luxury Lifestyle Magazine

    Los Angeles, CA


    • Arts and Culture

    • Dining and Nightlife

    • Entertainment


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    Brides California

    California Wedding and Bridal Magazine

    Los Angeles, CA


    • Bridal Show Listings

    • Trunk Show Listings

    • Interviews


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    Interiors California

    California Interior Design and Architecture Magazine

    Los Angeles, CA


    • Design Event Listings
    • Interviews
    • Shopping Guides


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    Forbes Travel Guide

    Leading Travel Media Company

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    New York Observer

    Weekly Newspaper

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    BlackBoard Eats

    Restaurant deal site. 

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    LA Nightlife

    Profiles of Los Angeles bars and nightclubs.

  • VINOTES Wine Tasting Notebooks

    Founded in 2021, VINOTES is a line of premium wine tasting notebooks I designed to expand how millennials and Gen Z engage with wine.

    vinotes wine tasting notebook

    VINOTES: For a new generation of wine lovers.

    Designed for the casual and curious wine drinker, the VINOTES wine-tasting notebook is your companion for wine appreciation. The notebook includes a guide on how to SEE, SWIRL, SMELL, SIP, and SAVOR wine, and provides pages for you to log and review the wines you want to remember.

    VINOTES wine tasting notebook founder shontel horne blacoak philadelphia

    VINOTES Events and Collaborations

    There are many ways to work with VINOTES. From corporate gifting, private tasting, and special events to retail and sponsorship opportunities, VINOTES can easily align with your wine interests.


    Learn more about VINOTES here.

  • MAE The Third Creative Agency and Production Company

    Throughout my career, I have worked to develop unique and engaging content and social media strategies for major publishers and independent brands. Combining my experience as a journalist with my knowledge of the constantly evolving digital landscape, I have developed an ability to capture and excite audiences across platforms.

    Social Media Strategy 

    Reach your audience with original content that reflects your brand's vision and develop a results-drive paid strategy.

    Content Creation 

    Create original content that elevates your brand's digital presence though authencity and credibitly.

    SEO Consulting

    Increase web traffic through organic search with customized methods created for your specific needs. 

    Content Strategy

    Develop a creative roadmap that allows you to bring your brand's voice to life across a variety of content platforms.



    Meet your goals through compelling website copy, email newsletters and social media.


    Email me at shontel@shontelhorne.com

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